Warning: this is a no-edit zone...
I was asked today to review all the promotions I've done and to name the one I felt had been most effective.
I did, and hands down the best thing was a DVD. On it were two interviews, targetinng different groups, and a book short (trailer).
As well as having the video streams on my website, I had 1,000 DVDs that were all masters, so they'd run on 99% of all computers. They were terrific for events, mailings--you name it.
Writers-in-Motion did the one on BODY Double, and they did a terrific job.
Here's a URL to the book short:
It wasn't the most or least expensive campaign I've done. But it was hands-down the most effective.